Tesco Ireland has announced that own label sales jumped above one third of total sales for the first time last year.
Own label share of total sales increased from 32.5% to 35% in Tesco’s Irish stores in the year to February 28 2010.
The announcement came as Tesco revealed that sales at their Irish operation fell by 7.5% despite volume growth. Tesco Ireland chief executive Tony Keohane explained that “a major price reduction programme introduced last May resulted in almost 10% transaction growth and 15% volume growth by the end of the year”.
Tesco Ireland employs over 13000 people in 119 stores, depots and offices across Ireland, however over the past 2 years have reduced the value of good bought directly from Irish distributors.