Own Label now accounts for over one third of sales at Tesco

Tesco Ireland has announced that own label sales jumped above one third of total sales for the first time last year.

Own label share of total sales increased from 32.5% to 35% in Tesco’s Irish stores in the year to February 28 2010.

The announcement came as Tesco revealed that sales at their Irish operation fell by 7.5% despite volume growth. Tesco Ireland chief executive Tony Keohane explained that “a major price reduction programme introduced last May resulted in almost 10% transaction growth and 15% volume growth by the end of the year”.

Tesco Ireland employs over 13000 people in 119 stores, depots and offices across Ireland, however over the past 2 years have reduced the value of good bought directly from Irish distributors.

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