Irish Drinks group C&C has announced that it is to sell its spirits and liqueurs division to William Grant distillery of Scotland for €300million
The C&C group had entered the spirits business when it acquired Grants of Ireland way back in 1970 and since then has added to its portfolio by acquiring Irish Mist, Tullamore Dew and keeping the Frangelico Liqeuer brand when disposing of Barbero. The Carolans Liqeuer brand that is also part of this disposal was developed by C&C.
This is the latest move in C&C establishing itself as a Long Alcoholic Drinks (LAD) Company with previous disposals seeing it offload its snackfood and softdrinks divisions to Largo foods and Britvic Ireland respectively over the last few years.
C&C the owners of the Bulmers Cider Brand in Ireland (Magners outside Ireland) added to its LAD portfolio last year when the acquired the Irish, Northern Irish and Scottish businesses of Anheuser-Busch InBev, including the outright ownership of the Tennents brand.