Irish Hotel Industry – A Major study

A very interesting and comprehensive study of  hotels in Ireland with focus on over capacity was launched yesterday. The study was undertaken by Peter bacon on behalf of the Irish Hotel foundation. The following is the headline that the IHF put on their press release:

Major and chaotic shakeout predicted – 25% of Hotel Rooms need to be closed down – The Sector taken in its entirety is Insolvent”

 The study was summarised as follows in the statement:

Tourism is a major industry in Ireland generating considerable value in terms of exports, employment and tax revenues. It is estimated that 74c out of every Euro spent in the sector in Ireland generated income in Ireland so that the sector contributed 2.6% of GDP in 2008.
In the last 20 years the number of hotel rooms has grown from 21,000 to almost 60,000 today. The speed of growth accelerated significantly in recent years and since 2005 the number of hotel rooms in Ireland has risen rapidly – by about 15,000 or 32%. The rapid acceleration in growth has caused much concern in the industry as it has occurred during a period when demand for hotels has not been sustained.
This supply growth was driven largely by a number of factors, in particular, accelerated capital allowances for developers, the ease of obtaining finance and the wishes of planning authorities to incorporate hotels into development schemes. In many cases the commercial viability of the hotel business was not sufficiently
prioritised, despite warnings from the IHF.
The global recession has resulted in a significant downturn in demand for hotel rooms, leading to the heavy  counting of room rates. Adjusted for inflation, revenue per available room fell from €57 in 2000 to just over €38 in 2008. This fall has accelerated and hotel prices have fallen by 26% in 2009 compared to 2008. This is the steepest fall of any major European country, making Ireland the cheapest Western European country for Hotel Accommodation.
Fáilte Ireland data show that bednights sold to out of state visitors rose strongly during the 1990s and peaked at just over eight million in 2000. However, it is of immense concern to hoteliers that results show that there has been no growth in overseas demand since then. Demand from Irish customers grew steadily during the Celtic Tiger years, but this market has now been seriously affected by the recession.
Hotel operators have attempted to address this downturn through lower prices. However, this has resulted in lower revenues and tighter margins. This damaging process is given added impetus by the actions of hotels with no long-term viability which are reducing prices to simply maintain a cash flow. Normally, market forces would have forced hotels with weak business models to close. However, this has not happened, primarily due to the reluctance of banks to realise losses and write down loans granted to hotels that have no prospect of recovery. This is because of the additional pressure this would place on the capital adequacy of banks’ own balance sheets and a reluctance to act in advance of the introduction of NAMA. Furthermore, new hotels need to remain open for seven years to allow investors to retain capital allowances.
The result is that the burden of excess capacity is not being borne by the new entrants that have caused the problem or by the banks that have financed the bad investments. This would be the case in a properly functioning market where failed entrants would be forced out. Instead, the burden of adjustment is, in effect, being transferred by banks away from themselves and onto the hotel sector as a whole, thus threatening the viability of hotels which are undamentally competitive.

This is damaging the entire hotel sector. The downward spiral of prices is now threatening the survival of established and viable businesses, many of which are vital to the long-term strategic objectives of Ireland’s tourism industry. Furthermore, the reluctance of banks to provide working capital to potentially solvent hotels is leading
to liquidity problems that further undermine their businesses.
The situation gets worse as one looks at the asset value of hotels. The significant drop in the value of hotel property combined with the high level of debt in the sector now points to a situation where, taken in its entirety, the sector is insolvent. Official statistics show that 26,802 new rooms were opened in the period 1999-2008, with an estimated investment of €5.2 billion and debt of €4.1 billion. The stock of new hotels has been seriously insolvent since 2005. Indeed, in every year since 2002, new hotels have been insolvent from the year of their construction. There is also
substantial debt incurred as a result of investment by existing hotels trying to compete with new entrants and from transactions to change ownership that have not included new development.
The consultants estimate that there is a negative net asset value of just over €17,000 per existing hotel room in 2008. This gives a total excess of debt over room assets for the hotel sector of €1,035 million in 2008. Given the ongoing and intensifying difficulties being experienced by the sector, it is reckoned that this deficit will have
increased considerably in 2009.
Even if effective actions are taken as outlined in the recent Tourism Review Group report, the projected level of recovery for Irish tourism and hotel room demand will not be sufficient to maintain the viability of many of the existing hotels.
Unless urgent action is taken to remove the excess capacity the sector will undergo a major and chaotic shakeout over the next couple of years. It is unlikely, given the chaotic manner in which this would happen, that the profile of the hotel stock that would remain (in terms of location and grade) would be optimally suited to the longterm
interests of Irish tourism.
The consultants conclude that the fundamental issue is one of over supply and this can only be dealt with by the planned and co-ordinated removal of around 15,000 rooms from the existing stock. The aim should be to agree a speedy and orderly decommissioning of supply in a manner that leaves the profile of substantially
reduced supply appropriate, in terms of geography and grade, to the long-term demand for Irish tourism.
While the answer is clear, the means of achieving this are more problematic.
There needs to be recognition and acknowledgement by all stakeholders, especially financial institutions, that failure to foreclose on insolvent hotels is damaging the long term interests of the hotel and tourism sectors. There is a reluctance to do this at present as banks are anxious to avoid having to write down bad loans, as would
happen if an indebted hotel closed and they were forced to recognise the insolvency.
The resulting write down would strain the banks’ capital adequacy at a time when there are already serious questions regarding its adequacy.
The consultants recommend that the financial regulatory authorities should consider the economic arguments with respect to insolvency, and the consequences for the hotel sector at large of a lack of foreclosure against fundamentally insolvent hotels.

Based on this, the authorities should ensure that banks fully recognise bad loans within the hotel sector and face any capital adequacy issues that might follow. Should foreclosures come about and debt be written off, measures are needed to ensure that these hotels do not continue to trade as this would do nothing to reduce
over supply, but simply add to pressure on existing viable operations. As a result, the consultants recommend that the hotel sector should prepare a strategy for the orderly elimination of approximately 15,000 rooms and that this process should begin before the 2010 peak season. However, while the answer is clear, the means of
achieving this are more problematic.
Barriers to the exit of insolvent hotels must be removed and the Consultants recommend that a special provision be introduced in the Finance Act 2010 to allow relevant hotels to exit the industry without disadvantaging the initial investors in terms of availing of or retaining capital allowances. The costs to the Exchequer of
removing this barrier to exit would be zero A further initiative would be to consider the establishment of a hotel restructuring fund to arbitrate and assist in scenarios where the case exists for maintaining hotels that
are insolvent but that are of strategic importance to the wider economy.
The report recommends that a formal mechanism be introduced immediately to validate the partial, or full, closure of hotels for all or part of the year. Furthermore it is suggested that this would be recognised in an appropriate adjustment to commercial property rates liabilities. For example, a hotel closing for three months would have a
25% reduction in rates or if a hotel formally closed a certain percentage of its rooms then its liability would be reduced by a similar percentage. Other recommendations suggest the consolidation of hotels into groups where there is sufficient management capacity in order to promote a reduction in average debt
per room in operation. Further research is required, but it is possible some opportunities may exist for hotels
to be converted to alternative use and operate in sectors that do not threaten the stability of the sector. These might include care homes or language schools.
While the fundamental problem for the sector is over supply, small but important measures to stimulate demand and help remaining hotels are also needed.
Liquidity is a serious concern for many otherwise viable hotels and there is a serious risk that strategically important hotels might be forced out of business before an effective adjustment programme can be developed. The consultants recommend that a Government Loan Guarantee Scheme, modelled on the UK Enterprise Finance
Guarantee, should be introduced and provided to hotels with viable and proven business operations.
The report identifies the heavy cost base in the sector as a barrier to recovery. Hotels continue to face high rates bills that are unrelated to the actual business conditions and a review of rateable valuation requires immediate review. The consultants recommend that this process under the Valuation Act 2001 should be prioritised in
respect of hotels.
Action is needed on other costs such as energy where Ireland has the second highest electricity costs in the developed European countries and a freeze on public service charges at 2008 levels is recommended.

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4 comments on “Irish Hotel Industry – A Major study

  1. Dubs says:

    Seems like a development that will mean a major reworking of the entire Irish tourist industry. Will the Irish govt. and tourism industry simply let weaker hotels shut down and have investors carry the brunt of the financial pain? Recent history of bailouts in the US might lead one to an “only the strong survive”, Darwinian sort of approach. While this is painful in the short term, it may be the berst long term answer.

    How do folks think this will shake out?

  2. This is a catch 22 for the government. If it were happening in isolation it would be much more clear-cut but with NAMA being in the mix the problem with letting “only the strong survive” is that the taxpayer foots the bill.

    In addition, our declining international bednights would decline further if prices were to rise to the levels that the surviving hotels would like. Tourism from the USA in particular has only been sustained by value this year. If prices hadn’t fallen then the collapse in numbers would have been catastrophic.
    Tourism Ireland in New York did a great job in driving the affordability message this year. e.g. http://www.discoverireland.com/us/promotions/irelandmoreforless/
    If hotel prices hadn’t fallen this would not have been possible

  3. Geoff Branigan says:

    You’re right … a Catch 22 any way you look at it. I’m going to travel with a group in May/June 2010 and value in the hotel sector is going to increase our numbers. That means more rooms, meals, tours, trinkets, etc. — rising costs could do serious long term damage … I would think. Glad I’m not charged with solving this one …

  4. Interesting read, not sure if its for the benefit of the hotel industry! But still, its important to know what things are being considered and what people are doing within this industry.

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