Today is ‘Arthur’s Day’. Right across the world, celebrations for the GUINNESS 250 anniversary will reach their peak, marking the birthday of one of Ireland’s most famous and enduring brands. These celebrations are helping to focus the spotlight on this island’s history, culture and heritage and encourage more visitors to come here.
In Dublin, festivities will begin today at 17:59, with a star-studded line-up, and they’ll carry on around the world from Lagos, to Kuala Lumpur and New York. In addition, the celebrations in Ireland and other countries will be beamed to global audiences through SKY, ITV2 and DirecTV.
Tourism Ireland has been doing its bit, throughout the year, promoting ‘Arthur’s Day’ and the GUINNESS 250 as an additional, and very special, reason to visit the island of Ireland this autumn.
Imaginative programmes have run throughout the world in partnership with the Guinness Storehouse, Dublin Tourism and others.